Pure Jelly Roll by Sweetwater for Moda. This Moda Jelly Roll contains forty 2 1/2″ x 45″ strips of fabric rolled up and tied in a cute ribbon. Jelly roll contains twelve prints from this collection. See swatch photo of these prints. Fabric is all new, 100% premium Moda cotton. More in this collection available in our store while supplies last. Use store search engine to find. Collection Description: Extraordinary patterns. 100% genuine. That’s the simply-stated allure of the new Pure collection. Chocolate brown, baby-doll blue and blushed-pink collide in a handsome display of fresh design and unmatched, wholesome quality. Purely unique. Purely sweet. Purely you.