Urban Couture Jelly Roll by Basic Grey for Moda. This Moda Jelly Roll contains forty 2 1/2″ x 45″ strips of fabric rolled up and tied in a cute ribbon. Fabric is all new, 100% premium Moda cotton. Collection description: Upscale attitude with a touch of metro-style. Urban Couture features illustrative prints, natural form and unconventional design. You can now take your favorite scrap booking papers into the sewing room. This flawless translation from paper to fabric still has an edge and reminds us that attitude is everything.