Nouveau Jelly Roll by Sentimental Studios for Moda. This Moda Jelly Roll contains forty 2 1/2″ x 45″ strips of fabric rolled up and tied in a cute ribbon. Fabric is all new, 100% premium Moda cotton. Collection description: Reminiscent of William Morris* ground breaking designs, this collection takes a fresh look at a historic style favorite. With a palette that embodies the new growth of spring and the intensity of summer, Nouveau is a graphic garden delight in full bloom.